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Scan-Based Trade Promotions: It's Time to Change the Game

Every consumer products company knows that while it spends 10 - 30% of revenue on promotions, the big challenge is tracking and measuring effectiveness of those promotions. Companies must either find a way to measure trade-promotion effectiveness or risk losing out to those that do. And it's more important than ever in today's retail environment, where suppliers are increasingly dependent on a handful of top retailers and where the battle for consumer loyalty rages on.

Adding to the challenge, today's business environment is fraught with regulations. Whether you're a public or private company, the Sarbanes Oxley act (SOX) will impact how you do business. SOX section 404 deals specifically with the internal controls that must be in place to ensure that CEOs and CFOs are correctly reporting their companies' finances. Consumer products companies are most at risk in their financial reporting around trade promotion management.

Fear not, because Prescient's Scan Based Trade Promotion offering will help you measure promotion effectiveness and meet SOX 404 compliance requirements. Our solution includes a joint repository where item, price, and promotion information is kept by store, by day. You can monitor daily qualifying scan sales to determine which promotions are the most effective.

Your company will reap the following benefits from our Scan Based Trade Promotion solution:

• Pay for performance: You know exactly what was sold during a particular promotion
• Reduction in administrative overhead: You pay retailers in real time based on daily scan sales
• Compliance with SOX 404 requirements: Our solution ensures process and technology accuracy and reliability through the capture, tracking, and analysis of the TPM transaction

Prescient's Scan Based Trade Promotion offering integrates with your existing trade fund and financial systems. Plus it can help you improve promotion effectiveness, reduce the amount of wasted trade fund dollars, compete more effectively, comply with government regulations, and succeed in the new promotion world!